Friday, February 17, 2012

Avid are ditching the 003 line. The Digi interfaces are being dropped. No more support. If you own a Digi, it's time to sell or you can wait for the next thing. The next thing you say? Yeah. I know this is going to cause an uproar when it get's released. We've seen the video. Here it is:
















"This is a prototype" but it exists. They could put it out this year but for now they are pushing the Native cards. I'm not saying there is anything wrong with the Native cards. They are a nice bit of hardware. I don't know if they are the holy grail for home studios that Avid claim that they are but they do offer some nice interfaces and then there's HDX and compatibility with their future 64 bit release(finally).

What I fear is that in the very near future there will be this new TB interface which will not only be as close to latency free as an external peripheral could possibly be but, I suspect that this new interface will very likely be able to run both Pro Tools as well as PT HDX. It's also highly likely that this interface will have built in DSP a la UA's Apollo. I have a strong suspicion that the Apollo is in fact a fore gleam of the new interface if they did not take part in the development altogether.

In fact, I can't help but think that the next iteration of Pro Tools will be further unbound. What do I mean? It's very likely that you will be able to buy Pro Tools ....let's call it "11" or HDX1. Yes. Just like Steinberg have Cubase and Cubase Studio or more like Nuendo and Cubase. HD 10 as it is will run without their hardware. That's right. You can run HD 10 on any machine so long as you have the license on an iLok. So, it just stands to reason.

I know a lot of people were saying before Pro Tools 9 that Avid would never let go of that grasp. They would never unleash their software from their hardware but there it is now. Ever since Pro Tools 9 they have given you the choice. I think they are trying to do this in baby steps. It's kind of retarded but I can understand their reasoning.

Let's face it. The world of media production is full of snobs. Not the least of whom are Pro Tools certified engineers. I'm not talking about anyone in specific but I can tell you that the air at those Avid presentations is thick. Thick with testosterone and knowitallism. They've got to let them down easy or they will be choked. They're gonna be choked anyway but at least this will lessen the blow.

I wanted to go on about how they are leaving the Digi owners in the lurch but that just seems petty. Why bother continuing development and support for an interface that has never worked all that great in the first place if they're just going to dump it in the next year? They've got to get those upgrade dollars somehow.

Nothing against the Digi interfaces either. They are really nice units. It's the drivers that really suck. If they could just get those drivers up to par, they would sell a lot more units. I was on the verge of buying one the other day.

Anyway. Just trying to stir the pot a bit. Maybe create some discussion.

1 comment:

  1. Just updated my UAD-1e card for a UAD-2 Solo. Nice. I don't use a lot of plugins but it's really nice to have the option for a modeled LA2A in my channel or an 1176 or Pultec EQ. And, as many instances as the card can handle, which is quite a few if I use it in any DAW. Any DAW that is, other than Pro Tools.

    I thought that my issues with UAD and Pro Tools would end after upgrading my card (which is an incredible deal by the way if you own an UAD-1. They'll give you $200 for it on any upgrade). No such luck. Pro Tools simply refuses to run with any UAD plugs involved.

    I can't help but think that Avid allowing UA to become a plugin developer was merely a way for them to "keep their enemies close". I'm not the only one who is having issues with an UAD and Pro Tools. It's the norm in fact. What gives? Can I blame UA? Nope. The card works great in Samplitude, Sonar and even in Acid of all things.

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